About Us

Andrew
Diamond

CEO of ISITUP.com | ISITUPASSETS.com

Every visionary company needs a mad professor and IsItUp C.E.O, Andrew Diamond, is ours. Andrew has been striving since 2014 to realise his vision of a world where every company, regardless of size, industry or location, can be freed from the tyranny of bad asset management.

At first glance he is just a man in a very bad jacket, but he is, in fact, a highly motivated and experienced IT entrepreneur. He has launched several successful start-ups and has 20 years’ experience of using technology to solve business problems.

After seeing people weep over terrible spreadsheets, hearing spine-chilling accounts of the horrors faced by asset managers and seeing the unforgettable 100-yard stare of CFO’s around audit time, Andrew decided enough was enough and set his faithful IsItUp minions the task of bringing order to the chaos.

IsItUp’s breakthrough solution launched in November 2015 and we’ve gone from strength to strength since. In February 2017 we were delighted to be chosen by AirAsia, the world’s leading low-cost airline, as their asset management platform.

Meet Our Team

Our team is growing every day. We are now a family of passionate individuals from across the globe bringing a breadth of experiences and perspectives for a truly global solution. We are united in our desire to make your life easier leaving you to focus on your business, not your asset management.
Ash Arbi

Ash Arbi

Operations & Product Manager

Hanif Alzufri

Hanif Alzufri

Operations Executive

Amil Mohd Noor

Amil Mohd Noor

Operations Executive

Stanley Leong

Stanley Leong

Key Account Manager

Nur Ayu Yusof

Nur Ayu Yusof

Executive Assistant

Hassan Ahmed

Hassan Ahmed

Mobile Application Developer

Simon Horlick

Simon Horlick

Data Scientist / Mobile App Developer

Noviandra Syahputra

Noviandra Syahputra

Back End Developer

Igor Kostyrko

Igor Kostyrko

Front End Developer

But are we resting on our laurels? Not a chance!
We won’t rest until you can.

Customer Testimonials

“IsItUp.com was chosen due to its commitment to delivering a solution that will maximise value and cost savings, as well as provide transparency through real-time tracking. As an innovative company AirAsia is always looking at new ways to create efficiency and maximise value.”

Tony Fernandes

AirAsia Group | CEO

“IsItUp.com was chosen due to its commitment to delivering a solution that will maximise value and cost savings, as well as provide transparency through real-time tracking. As an innovative company AirAsia is always looking at new ways to create efficiency and maximise value.”

Tony Fernandes

AirAsia Group | CEO