TEAM

We are a team of professionals with international experience in the business and banking sectors

Meet the Founders

Andrew Diamond
CEO & Co-Founder

Andrew has an entrepreneurial streak that complements his love for solving problems through innovative technology. Andrew has built his own companies including Fonetastic.com and Yakimbi ICT SdnBhd, and was most recently part of Omesti Berhad’s entry and expansion into new technologies. He met his co-founder, Sandra, at Omesti and together, they started IsItUp.com after they realised that they shared the same passion for creating more user-friendly B2B software. Andrew is also the Board Director of the British Malaysian Chamber of Commerce.

Sandra Cheim
Director

A former investment banker and a CFA® charter holder, Sandra is inspired to make user applications more approachable for the technologically-challenged, using her own experiences to as a guide. An investment banker in her previous life, she was based in Hong Kong with ABN AMRO (subsequently RBS) for a number of years. She met co-founder Andrew when she returned to Malaysia in 2013 to join Omesti Berhad prior to her current role. In addition to co-founding IsItup.com, Sandra is also co-founder of Jewel Paymentech, a FinTech start-up with a mission to develop intelligent risk solutions for the banking and electronic payments industry.

Operations Team

Ash Arbi
Operations & Product Manager
Hanif Alzufri
Operations Executive
Kesavarthini Neelatutham
Operations Executive
Amil Mohd Noor
Operations Executive
Stanley Leong
Key Account Manager
Nur Ayu Yusof
Executive Assistant

Development Team

Simon Horlick
Data Scientist / Mobile App
Developer
Noviandra Syahputra
Back End Developer
Igor Kostyrko
Front End Developer
Kahfi Maulana
Front End Developer
Hassan Ahmed
Mobile Application Developer